TOP BUSINESS BOOK OF THE YEAR

A Guide to Success for the Defiant, Dangerous, & Different

Have you ever been told that you need to change in order to succeed? That to climb the ladder you need to be less… you? Rare Breed shows readers how seven dark “vices” society deems counterintuitive to success, can be reframed as virtues and turned into superpowers. If you’ve ever been told you’re too rebellious, audacious, obsessed, weird, or emotional to succeed, read this book.

“Best Business Book of the Year.”
— Geoffrey Colon, Microsoft®

“Top 5 Career Books.”
— New York Post

“A Brazen Rant.”
— Seth Godin

MEET THE AUTHORS

We’re Sunny Bonnell & Ashleigh Hansberger

We’re the authors of Rare Breed and hosts of Rare Breed TV. We’re also the founders of Motto, one of the top branding agencies in the country for change makers and rule breakers.

We have appeared on The Breakfast Club, Entrepreneur, The Wall Street Journal, Yahoo! and more. We speak and offer workshops for large companies and events, too. Our clients and prior workshops include Fossil, Hershey’s, Google, Twentieth Century Fox, among others. Click here to inquire about us speaking at your next event.

👉 Follow Rare Breed on Instagram.
👉 Connect with Sunny Bonnell on LinkedIn & Instagram.
👉 Connect with Ashleigh Hansberger LinkedIn & Instagram.

Meet the Authors,
Sunny & Ashleigh.

We’re the authors of Rare Breed and hosts of Rare Breed TV. We’re also the founders of Motto, one of the top branding agencies in the country for change makers and rule breakers.

👉 Follow Rare Breed on Instagram.
👉 Connect with Sunny Bonnell on LinkedIn & Instagram.
👉 Connect with Ashleigh Hansberger LinkedIn & Instagram.

Rare Breed TV

In this brazen video series Rare Breed, authors Sunny Bonnell and Ashleigh Hansberger sit down for exclusive interviews with some of today’s most polarizing and magnetic celebrities like Charlamagne Tha God, Jon Batiste of Late Show with Stephen Colbert, YouTuber Dodie, PJ Morton of Maroon 5, and People’s Choice Beauty Influencer Bretman Rock and more — all innovators, visionaries, creatives, rebels and outliers — those who are tired of playing by the rules.

👉 Subscribe to the series on YouTube.

LATEST EPISODE

Praise for Rare Breed

“To all my Rare Breeds: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing. It’s a beautiful reminder that you are not alone.”

CHARLAMANGE THA GOD

Host of the Breakfast Club and NYT Bestselling Author

“Top 5 career books.”

VIRGINIA BACKAITIS

New York Post®

“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny and Ashleigh, you will find all the ingredients that can shape your path to success and your craft.”

CHEF DANIEL BOULUD

Renowned Restauranteur & James Beard Awardee

“Rare Breed is one of the top business books of the year.”

GEOFFREY COLON

Head of Brand, Microsoft®

“Sunny Bonnell and Ashleigh Hansberger, share how what you perceive as your most troublesome traits may actually end up being your superpowers.”

ROMI RELLUM

Blinkist®

“In a business world that’s a vast sea of sameness, you’ve got to be different —really different—to stand out. RARE BREED is a radical guide for how to differentiate and draw customers to your company in droves.”

PETER ECONOMY

WSJ Bestselling Author

@thisisrarebreed