What if Being Defiant, Dangerous and Different is a Gift?

rare breed book

Best Business Book Of The Year

Being rebellious, audacious, weird, or emotional are traits that should get you outcast, but in the 2020’s, they’re your superpowers. Rare Breed takes seven so-called “vices” society deems counterintuitive to success, and reframes them as virtues. It will inspire you to own your voice, shatter templates, and stand out in any crowd, all while priming you to live and lead in ways you never thought possible.

“Best Business Book of the Year.”
— Geoffrey Colon, Microsoft®

“Top 5 Career Books.”
— NY Post

“A Brazen Rant.”
— Seth Godin

MEET THE AUTHORS

We’re Sunny Bonnell & Ashleigh Hansberger

We’re the authors of Rare Breed and hosts of the YouTube show Rare Breed TV. Our work has appeared on The Breakfast Club, Entrepreneur, The Wall Street Journal, Yahoo! and many more. We’re also the founders of Motto, one of the top branding agencies in the country for change makers and rule breakers.

We speak and offer workshops for large companies and events, too. Our clients and prior workshops include Fossil, Hershey’s, Google, Twentieth Century Fox, among others. Click here to inquire about us speaking at your next event.

👉 Follow Rare Breed on Instagram.
👉 Connect with Sunny Bonnell on LinkedIn & Instagram.
👉 Connect with Ashleigh Hansberger LinkedIn & Instagram.

sunny bonnell ashleigh hansberger

Meet the Authors,
Sunny & Ashleigh.

sunny bonnell ashleigh hansberger

We’re the authors of Rare Breed and hosts of the YouTube show Rare Breed TV. Our work has appeared on The Breakfast Club, Entrepreneur, The Wall Street Journal, Yahoo! and many more. We’re also the founders of Motto, one of the top branding agencies in the country for change makers and rule breakers.

We speak and offer workshops for large companies and events, too. Our clients and prior workshops include Fossil, Hershey’s, Google, Twentieth Century Fox, among others. Click here to inquire about us speaking at your next event.

You can also find us on Instagram.

The Show

In this brazen video series Rare Breed, authors Sunny Bonnell and Ashleigh Hansberger sit down for exclusive interviews with some of today’s most polarizing and magnetic celebrities like Charlamagne Tha God, Jon Batiste of Late Show with Stephen Colbert, YouTuber Dodie, PJ Morton of Maroon 5, and People’s Choice Beauty Influencer Bretman Rock and more — all innovators, visionaries, creatives, rebels and outliers — those who are tired of playing by the rules.

The series explores traits that conventional wisdom regards as counterintuitive to your success – to discover how they underpin the success of the disruptors who have trail-blazed their own unique path. In this unique series, you’ll learn to spot the seductive and dangerous sides of these impulses, and help to prevent them from sabotaging you.

👉 Subscribe to the series on YouTube.

LATEST EPISODE

Praise for Rare Breed

rare breed book

“To all my Rare Breeds: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing. It’s a beautiful reminder that you are not alone.”

CHARLAMANGE THA GOD

NYT Bestselling Author, Black Privilege
Co-Host, The Breakfast Club

rare breed book

“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny and Ashleigh, you will find all the ingredients that can shape your path to success and your craft.”

CHEF DANIEL BOULUD

Renowned French Chef, James Beard Awardee
Award-Winning Restauranteur

Peter-01

“In a business world that’s a vast sea of sameness, you’ve got to be different —really different—to stand out. RARE BREED is a radical guide for how to differentiate and draw customers to your company in droves.”

PETER ECONOMY

WSJ Bestselling Author
The Leadership Guy @ Inc Magazine

F*ck Norms With Us @thisisrarebreed