“When Sunny and Ashleigh walk into a room, the air changes. They’ve got an undeniable magic. They’ll give you goosebumps. And, you want in.”
Hi, we’re Sunny and Ashleigh, the fiery redhead and fedora-rocking duo behind the new book Rare Breed: A Guide to Success for the Defiant, Dangerous and Different (HarperCollins 2019). Our book explores seven so-called “vices” society condemns as counterintuitive to success—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional—and reframes them as virtues that lead to breakout success.
We’re also hosts of a brazen new YouTube series featuring one-of-a-kind interviews with Rare Breeds like audacious Charlamagne Tha God, hot-blooded beauty influencer Bretman Rock, and obsessed YouTube star Dodie.
This site, our book, and our show, are focused on one thing — awakening the parts of yourself you’ve made invisible because everyone told you success was only attainable if you ground down your prickly points, so you would in that awful phrase, “fit in.”
“Mark our words, Rare Breed is one of the best books of the year.”
After dropping out of college together in our early twenties, we started Motto, a ruckus-making branding agency with just $250 against a sea of doubt. We were told we were “too young, too broke, too inexperience, too female” to succeed in a world where sixtyish admen made the rules. Fifteen years later, high on creative spirit and rule-breaking, the press, media, and beloved brands like 20th Century Fox, Hershey’s, E&J Gallo Wines, and more, seek us out for our audacious point of view on how to tap into the “rare breed” within.
“We run a huge Summit that brings people from all over the world. (When you’re choosing speakers, every person on stage is either a boon or burden to your cred.) Sunny and Ashleigh received the highest speaker rankings for any event. They change people’s lives.”
— Small Giants
We’ve graced lists such as GDUSA’s Top 25 People to Watch, DMA, and Inc. 30 Under 30 America’s Coolest Young Entrepreneurs. We were also the youngest women to win the Make Mine a Million $ Business Award.
In true Rare Breed fashion, we believe in the power of going against conventional thinking, punching the status quo with brass knuckles, and illuminating the pieces of ourselves that are uniquely our own.
To the Rare Breed in you,
Rare Breed Series
A Show for the Defiant, Dangerous & Different. In this brazen video series Rare Breed, authors Sunny Bonnell and Ashleigh Hansberger sit down for exclusive interviews with some of today’s most polarizing and magnetic guests celebrities like, Charlamagne Tha God, Dodie, PJ Morton, Bretman Rock and more — those who are tired of playing by the rules.
The series explores seven traits that conventional wisdom regards as counterintuitive to your success — some call them vices, we called them virtues. And they are the keys to being a Rare Breed: Rebellious / Audacious / Obsessed / Hot-Blooded / Weird / Hypnotic / Emotional Discover how they underpin the success of the disruptors who have trail-blazed their own unique path.
Print & Online
New York Times
Wall Street Journal
The Next Web
Small Biz Trends
Under 30 CEO
The Art Institute
National Student Show
How Design LIVE
Podcasts & Media
The Breakfast Club
Entrepreneur on Fire
Brand New You
School for Startups
Get Real Bob & Stacey
Speaking & Workshops
Sunny and Ashleigh teach workshops for leaders, teams, and organizations and speak around the world sharing the message of Rare Breed. Here’s a snapshot of some of the places they’ve taught or spoken at: